IMW specializes in developing easy-to-use, web enabled databases more...
A great web site is no accident. It takes thoughtful planning and creative thinking to deliver a site that meets a client's requirements. more...
We offer state-of-the-art web hosting services more...
Our development process includes the following phases, keeping you informed of progress and ensuring your satisfaction.
You are a part of the Process. Knowing what you want your website to accomplish is a critical piece of the development puzzle. Use this Project Profiler to help direct your thinking.
The Website Project Profiler
The website project profiler is comprised of three parts. To help you think more in-depth about the website you would like us to develop, please print out this profiler and do your best to complete it. You will find it very effective in directing your thoughts and getting the most out of discussions we will have together regarding your site. We recognize that some of these questions may be difficult if not impossible for you to answer, but please think of it as a guide in your website journey.
I. Background and Goals
Please provide corporate and industry descriptions, including competitors, along with a brief critique of their sites. Include contact information and a description of the group who will be working on the project. Who are the decisionmakers? Who else would be contracting? Who's responsible for what? What human resources do you have for various stages of the process?
What is the mission statement or summary of your project?
What are the basic goals of this project? (e.g., branding/identity reinforcement, improved access to information, direct sales, corporate communication, etc.)
What outcome will make this project successful? How will you measure success?
What are your schedule requirements?
What is the budget for this project? Is there an acceptable budget range, depending on the level and comprehensiveness of services provided? Please explain.
Describe any work that has been done toward designing/redesigning a new web site.
Will the web site reinforce an existing branding or marketing strategy? How?
Discuss any identity/branding assets (logos, other artwork, and fonts) or issues.
Rank the following, in order of importance:
A web strategy that fits with our corporate strategy
A web strategy that fits with our marketing strategy
People bookmark the site because they get so much out of it regularly
Staying within the budget
Sending the message that we know the Web and use it appropriately
II. Audience, Content, and Functionality
What types of visitors do you want to attract?
What are your goals for each type of visitor? What are the products/services involved?
What are your goals for these products/services?
Where will content come from?
Will it be new, repurposed, or both?
How often will you add new content?
Who will update the content?
What functional requirements do you believe to be necessary? (e.g., download areas, database-driven webpages,commerce, catalog, applications, etc.)
Who will update these functionalities?
Are there extraordinary security issues?
Are there other technical issues or limitations?
Have you budgeted for hosting and maintenance of the site? If so, what is your budget
Who will maintain the site contents?
How will the site be served/hosted?
What types of legacy systems/databases are in place?
What is your long-term plan for the site?
III. The Field Trip
This part of the profile is very important. The more work you put into it, the more your project will benefit. Find the three highest quality sites (more is better) on the Web that relate to your project in the following categories:
Branding in a similar situation to yours (new company, new brand, established brand, etc.)
Appeal to same target group of customers
Whether or not you would build the site if you were in a different industry
Colors, look-and-feel, user interface, layout
Size of site
Size of project
Publishing model (frequency, novelty of content, etc.)
Attracting new people to the site (newsworthiness, giveaways, impact, etc.)
Your competitors' sites
Quality of content
Quality of graphics
Functionality (things sites do for people)
Community, special features, responsiveness, other categories important to your project